Suppose you set up a website, the first thing you’ll start working on is getting traffic. There are a lot of ways to get people to your website. You can optimize your website rank using SEO, or search engine optimization, by manipulating your chosen keywords and by building backlinks to your specific website. The big downer here is that it can take months for the search engine traffic to start coming in. Of course, you can market on forums by placing a link in your signature and promote for no cost that way. Article marketing is also an option; here you drive traffic to you site by submitting articles to various sources. Every free method can generate targeted traffic, but you will have to put in the effort and be patient. However, if you can’t wait to have free traffic flowing in, you can always buy it. Yes, I’m talking about putting your ads up through Google AdWords, where your ads should are up when people search in Google using your chosen keywords. With the AdWords program, you pay for every click that Google sends your way. This article will talk about promoting through AdWords and the benefits you get from it.