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In the strategies of war, how does a new regional military power or upstart guerrilla troop solidify their position? They identify their adversaries and eliminated them. How is business any different? The truth is the strategies are identical while the actual elimination process differs. War is fought with bombs and guns, economics is fought by crushing an idea or believe system that perpetuates the money machine behind a company, take away the public believe system based on the concept put out by a company and you’ve eliminated their ability to survive.

Today, companies are truly moving forward or crumbling, there is no in between. I hate clichs but this is reality. By now, unless you’ve been living in a cave you’re highly familiar with the successes, failures and genius of global securities guru Warren Buffet and monopoly mastermind Bill Gates. They’ve changed the face of business and all who come to the scene now seem to be some morphed hybrid of the two as neo consultants and corporate strategists draw their inspiration from all or a portion of ideologies and processes originated from these two men.

There is a system in place for globalization. In order to expand you need to become part of the system. There is no organized group of puppeteers controlling your economic fate and for any obstacle in your path there is a solution. Economics and international expansionism is a combination of formula and contacts.

As a strategies consultant my firm deals with IPOs on every scale whether we are the lead group on the project or not. Sometimes we run the project and put our own team in place, others we are part of a team for another consulting firm. One thing that I’ve learned is when is our project we need to take the ‘lead role’ because at the end of the day everyone just sits staring unless they are given exact descriptions of what needs to be accomplished and in what time frame.

It’s a sad fact, the roadside to achieving a trading symbol and succeeding in volume trade with the OTCBB, NASDAQ and NYSE is littered with the carcasses of companies just like yours. I don’t say that to discourage you but to help you approach with caution.

It’s outside the nature of the strong willed, motivated IPO consultant, global strategist or structuring consultant to give up and through in the towel but sometimes failure is the only option. When you deal with a company, which will represent most of your clientele, that will follow instructions to get from point A to point B you can help them succeed promptly with little resistance and you can optimize their position with relevant ease if you are truly qualified for the contract that you’ve taken on.

Ok so your company is growing and to keep that growth perpetuating you need capital. You’re a solid business; you have nice profits, hey, why not take your company public? Just get a structuring consultant, PCAOB auditor, line up your post public investor relations and don’t forget to find a good S1 filing attorney that can get back to the SEC during the comments phase and get you to FINRA for a trading symbol ASAP.

Before you decide to go public allow me to paint a picture for you. You’re on a crowded beach, the water is warm, the waves are calm and you decide to break away from the crowd and confidently swim a little further than everyone else. All is calm; the sun gently warms your back as one stroke after the next takes you further from the beach and closer to the distant horizon. A few minutes later the sun is covered by clouds and like a bomb ‘BAM’ a crack of thunder, lightning lights up the sky and buckets of rain begin to pour from gray clouds. You look back and the entire beach is deserted.

I recently wasted three months getting to know an investor relations contact as it takes a few months before you’re ready to give up equity in someone else’s company to a stranger for services to be rendered in the future. The process is to first talk on the phone to the IR consultant and make nice talk. At this time you want to just let them talk because 90% of what they say is complete BS and 10% of it is what they wish they could do but up until now have never been able to.

When companies contact us about going public they will typically start out by saying something like, “I’ve been watching your videos and have been following your company in the media for a while now” or “I’ve been reading your articles about globalization and going public over the past few months and…”. My point in stating the above is this, I’ve never had a company that calls and says, “We were going to get a corporate line of credit but figured we’d go public instead”. Companies that are going about this the right way will have spent time preparing their company to go public and they’ve taken the appropriate initiatives to set up post public finance options, investor relations and other efforts that are conducive to their company performing in the aftermarket.